jermaine reed

FRACTIONAL COO FOR HEALTHCARE STAFFING AND SERVICE BUSINESSES

You have the strategy.

Now you need execution.

Jermaine Reed brings senior operating leadership to founder-led healthcare staffing and service companies, turning priorities into clear ownership, measurable action, and growth that no longer depends on the CEO holding everything together.

Kari Brown

SOUND FAMILIAR?

You've built something real. Strong client relationships, a team that works hard, and revenue that's grown faster than most companies ever see.

But growth creates pressure. More clients, more clinicians, more systems, and more decisions start exposing the gap between your strategy and your ability to execute it.

  • You're still the decision point for too many issues
  • Priorities change faster than your team can execute them
  • Leaders are busy, but ownership and follow-through are inconsistent
  • Revenue is growing while margins, service quality, or culture are under pressure
  • The data exists, but it doesn't drive how the business is actually run
  • You've outgrown informal processes, legacy systems, or unclear roles

These aren't signs your business is broken. They're signs it needs a stronger operating system for its next stage. And that's exactly what Work Heartily is built to deliver.

"The work of a COO is not to create more process. It is to build the clarity, discipline, and operating rhythm that help good people perform at their best."

— JERMAINE REED

What a fractional CoO actually does for you

A consultant diagnoses the problem and leaves. A new hire takes months to ramp up and costs $250K or more a year. A fractional COO is accountable to execution: embedded in your business, sitting in your leadership meetings, and measured by whether priorities actually get finished.

Clear Priorities

A focused operating plan with defined outcomes, owners, milestones, and decision points

Leadership Accountability

Clear roles and a leadership rhythm that creates follow-through without unnecessary control

Scalable Operations

Simpler workflows, useful performance data, and technology (including AI) that removes work instead of adding it

This is built for a specific kind of company

Jermaine Reed works with healthcare staffing and service companies at a specific inflection point:

  • Generally $5M–$50M in revenue
  • Owner-led or founder-led, with decisions sitting with the Owner, CEO, or CFO
  • Physician, APP, and travel nurse staffing firms serving hospitals and health systems
  • Growth has outpaced the processes, systems, and roles that got you here
  • The CEO is still the glue holding operations together
  • Not yet ready to hire a full-time COO at $250K+

If that's you, you don't need more activity. You need an operator who owns the execution.

What You Can Expect

On target assessment

After 5 Weeks

A complete assessment across four areas: Client, Team, Operations, and AI. You get prioritized findings, a clear view of the constraint holding you back, and a defined Phase 1 plan.

After 60 Days

After 90 Days

Embedded leadership. Jermaine joins your leadership cadence, drives the Phase 1 priorities to completion, and removes obstacles in real time, working alongside your team rather than watching from the outside.

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6–9 Months

Systems that outlast the engagement. The operating rhythm, accountability, and processes are built so your leadership team can run them without him when you're ready.

Why Not Just Hire a Consultant?

Consultants advise. New hires ramp. A fractional COO executes.

Most growing companies don't have a strategy problem. They have an execution problem. The goals are known, but everything feels important, so nothing gets finished. The Work Heartily Way starts by asking about the real problem before prescribing a solution, narrows the work to the highest-value issue, and protects the time and accountability needed to finish it before expanding the scope.

That's what a Work Heartily executive brings.

Choose the level of leadership your business needs right now

Whether you need clarity before you commit or experienced operating leadership embedded in your team, there's an engagement built for your stage.

$13,000
  flat

Executive Operations Assessment

Five weeks
An objective view of what's limiting execution, and what to fix first.

What you get

  • A full assessment of your client relationships, team, operations, and AI readiness
  • Leadership and stakeholder interviews
  • Working Genius insights into your leadership team's strengths and execution gaps
  • Identification of operational risks and growth constraints
  • Prioritized findings and a defined Phase 1 plan
$10,000
 /mo

Fractional COO

About 10 hours per week

For companies ready to turn priorities into disciplined execution.

What you get

  • Executive partnership with the CEO or founder
  • Embedded participation in your leadership team cadence
  • Operating plan development and execution of Phase 1 priorities
  • Performance visibility, issue resolution, and cross-functional alignment
  • Knowledge transfer so your team can sustain the systems long-term

Ready to build a business that doesn't depend on you holding it together?

Start with a 30-minute Executive Operations Conversation. No pitch, no pressure. Just a clear picture of what's slowing execution and what to tackle first.

Let's Go!

Free. 30 minutes. No obligation.