Kari Brown

FRACTIONAL CMO FOR B2B SERVICE BUSINESSES

Your business grew on relationships.

Now you need a system.

Fractional CMO Kari Brown brings senior marketing leadership to founder-led and PE-backed B2B services companies, building the pipeline infrastructure that grows your business beyond the handshake.

SOUND FAMILIAR?

You've built something real. Strong clients, solid reputation, a team that delivers. Growth has come naturally through relationships, referrals, and your own credibility in the market.

But at some point, that stops being enough.

Revenue plateaus when the founder steps back from business development
Marketing exists, but it's tactical, scattered, and hard to measure
Your sales leader is doing their best, but strategy isn't their lane
You've tried agencies. They produced activity, not pipeline
You know you need marketing leadership but a full-time CMO feels premature
Growth is still happening, but you can't explain exactly why or how to repeat it

"We're not sitting still, we're at conferences, we're posting, we're following up. But its difficult to know which of it actually moves the needle."
- Founder, Client

That's the trap. And it's exactly what Work Heartily is built to solve.

What a fractional CMO actually does for you

A consultant hands you a strategy deck and leaves. An agency optimizes for billable hours. A fractional CMO is accountable to revenue, embedded in your business, sitting in your leadership meetings, and measured by pipeline growth.

Go-to-Market Strategy

clear positioning, messaging, and channel mix rooted in how your buyers actually buy

Pipeline Systems

outbound, content, and authority-building programs that create opportunities

Sales & Marketing Alignment

so your team is rowing in the same direction

This is built for a specific kind of company

Kari Brown works with B2B services companies at a specific inflection point:

Generally $2M–$50M in revenue, 10–100 employees
Founder-led or PE-backed
Business services, including professional, technology, home, security, or industrial
Growth has come through relationships and leadership knows it can't stay that way
Marketing is owned by the CEO or sales leader, with an admin executing tactics
Not yet ready to hire a full-time CMO at $200K+

If that's you, you don't need more tactics. You need a marketing leader who owns the outcome.

What You Can Expect

After 30 Days

A complete audit of your current marketing. Strategy & roadmap. Clear positioning, a 90-day plan, and prioritized initiatives tied directly to pipeline.

After 60 Days

Embedded leadership. We join your leadership cadence, manage execution, and adjust strategy in real time, not from the outside looking in.

90 - 180 Days

Systems that outlast us. Everything we build, playbooks, processes, team structure, is designed to run without us when you're ready.

Why Not Just Hire An Agency?

Agencies execute. Consultants advise. A fractional CMO leads.

In a relationship-driven B2B services business, the gap isn't execution. The gap is usually found in strategy and ownership. Someone who can sit across from your PE sponsor and explain the marketing thesis. Someone who can manage your agency and hold them accountable. Someone whose success is defined by your pipeline, not their retainer.

That's what a Work Heartily executive brings.

"Within 90 days we finally had a strategy we could actually explain to the team. Not a deck. A direction."

Chris Hamilton Red Collar Pet Foods

"I stopped being the entire marketing department. That sounds simple, but it changed everything about how I showed up for the rest of the company."

Scott Couch STS Group

Choose the level of leadership your business needs right now

Whether you need clarity before you commit or ongoing senior leadership embedded in your team, there's an engagement built for your stage.

$5,000

flat

Marketing Audit & Strategy Sprint

No BS understanding of where you sit, and what needs to change.

What you get

A full audit of your current marketing channels, messaging, positioning, and spend
Competitive and market landscape analysis for your specific segment
A clear ideal client profile and buyer journey map
Positioning and messaging recommendations written for your market
A prioritized 90-day marketing roadmap tied to pipeline goals
A recommended team and technology structure to execute the plan
A 90-minute readout session with your leadership team

$5,600

/mo

Fractional CMO

1 day per week

For companies ready to move from scattered marketing to a system.

What you get

Dedicated fractional CMO available one day per week plus async communication
Monthly marketing strategy and priority-setting sessions with your leadership team
Go-to-market strategy development and ongoing refinement
Management of your marketing agency, vendors, and internal coordinators
Content and thought leadership strategy for founder and company brand
Pipeline reporting dashboard and monthly performance review
Sales and marketing alignment, including messaging, tools, and handoff process
Hiring support if and when you're ready to add internal marketing staff

$9,900

/mo

Fractional CMO

2 days per week

For companies who must have accelerated growth.

What you get

Two dedicated days per week of embedded senior marketing leadership
Full presence in leadership team meetings and relevant sales calls
Ability to represent marketing in PE sponsor meetings and board updates
Accelerated go-to-market execution across multiple channels simultaneously
Proactive competitive monitoring and market positioning adjustments
Deeper involvement in sales enablement decks, case studies, and proposals
Outbound program development and oversight
Ongoing team coaching and internal marketing capability building
Pipeline reporting dashboard and bi-weekly performance reviews
Full hiring support, including profile, interview process, and onboarding for your first marketing hire

Ready to build a Pipeline that doesn't depend on you?

Start with a 30-minute discovery call. No pitch, no pressure. Just a clear picture of where your marketing is and where it needs to go.

Let's Go!

Free. 30 minutes. No obligation.