Sean Farrell
FRACTIONAL CRO FOR REVENUE GROWTH & COMMERCIAL STRATEGY
Your business grew on expertise.
Now you need a revenue system.
Sean Farrell helps growth-stage and mid-market companies improve revenue performance, strengthen sales execution, and build scalable commercial operations.
With more than 20 years of leadership experience across healthtech, AI-enabled services, SaaS, and operational consulting. He has worked with organizations ranging from startups and founder-led businesses to large national enterprises.
Areas of expertise include:
- Fractional CRO leadership
- Revenue growth strategy
- Sales process development
- Customer success and retention
- Go-to-market execution
- Leadership coaching and accountability
- Enterprise sales strategy
- Commercial operations alignment
- AI-enabled workflow and process optimization
SOUND FAMILIAR?
Your company has momentum, but growth isn't happening as predictably as it should.
- Revenue growth depends too heavily on a few key people
- Sales, customer success, and marketing are operating independently
- Your sales process works for some reps but isn't repeatable across the team
- Health system sales cycles feel longer and harder to navigate
- You're struggling to scale beyond founder-led selling
- Customer retention and expansion opportunities are being missed
- Revenue forecasts feel more optimistic than reliable
- You need senior commercial leadership but aren't ready for a full-time CRO
"We've proven the market opportunity. Now we need a way to scale it."
That's exactly where Sean helps.
What a fractional CRO actually does for you
A sales consultant teaches tactics. A recruiter finds salespeople. A fractional CRO owns revenue. They're embedded in your business, sitting in leadership meetings, aligning teams, and measured by growth, retention, and predictable revenue performance.
Revenue Strategy
Align your sales motion, customer journey, and growth initiatives around a clear revenue plan that supports your business goals
Sales Leadership
Build accountability, coaching, and repeatable sales processes that help teams consistently perform
Customer Success & Retention
Improve customer adoption, retention, and expansion by creating stronger alignment between sales and customer success
This is built for a specific kind of company
Sean works best with organizations that have already found product-market fit and are preparing to scale.
Typical engagements include:
- Fractional executive leadership
- Sales organization assessment and coaching
- Growth strategy development
- Revenue process improvement
- Customer retention optimization
- Executive advisory support
- Commercial operations planning
- Strategic business development
Based in Nashville, Sean works with clients nationally.
The best fit is a leadership team that knows growth is possible but needs stronger commercial execution to get there.
What You Can Expect
After 30 Days
Assessment, discovery, leadership alignment, and identification of the highest-impact growth opportunities.
After 60 Days
Implementation of revenue systems, process improvements, team alignment, and measurable growth initiatives.
90 - 180 Days
A stronger commercial organization, improved forecasting, greater accountability, and a more predictable path to growth.
Why Not Just Hire A VP of sales?
Because most growth challenges aren't sales problems. They're alignment problems.
The companies Sean works with often have talented people, strong products, and growing demand. What they're missing is a leader who can connect revenue strategy, customer success, operations, and execution into a single system.
Sean brings the perspective of someone who has built organizations from scratch, managed national teams, carried P&L responsibility, and successfully navigated complex healthcare markets.
He doesn't just improve sales performance.
He builds commercial organizations that can scale.
Choose the level of CRO leadership your business needs right now
Whether you need a fresh perspective on growth challenges or an experienced executive embedded in your team, there's an engagement designed for your stage of growth.
Revenue Growth Assessment & Strategy Sprint
A no-fluff assessment of where revenue is getting stuck and what needs to change.
What You Get
- Assessment of your current sales process, pipeline, customer success, and growth strategy
- Revenue team structure and leadership evaluation
- Commercial organization review across sales, customer success, and partnerships
- Health system and market opportunity analysis
- Revenue forecasting and pipeline health assessment
- A prioritized 90-day growth roadmap
- Recommended team, process, and technology improvements
- Executive readout session with your leadership team
Fractional CRO
1 day per weekFor companies ready to move from founder-led selling to a scalable revenue organization.
What You Get
- Dedicated Fractional CRO embedded one day per week plus ongoing communication
- Revenue strategy and commercial planning sessions with leadership
- Sales process design and optimization
- Pipeline management and forecasting oversight
- Customer success and retention strategy alignment
- Health system partnership development support
- Sales leadership coaching and accountability cadence
- Revenue reporting and KPI dashboard reviews
- Hiring support for sales and customer success roles
Fractional CRO
2 days per weekFor organizations that need accelerated growth and executive-level commercial leadership.
What You Get
- Two dedicated days per week of embedded revenue leadership
- Full participation in leadership meetings and growth planning
- Ownership of commercial strategy and execution
- Direct oversight of sales, customer success, and partnership initiatives
- Revenue forecasting, pipeline reviews, and growth accountability
- Strategic partnership and enterprise account development
- Team coaching, recruiting, and organizational design
- Go-to-market leadership for new products and service launches
- Board and investor-ready growth reporting
- Ongoing optimization of the revenue engine
Ready to scale?
Book a 30-minute discovery call and let's discuss what's standing between your organization and its next stage of growth.