Shane Sloan

FRACTIONAL COO FOR B2B SERVICES & TECHNOLOGY COMPANIES

Your business is growing. Your operations aren't keeping up.

Now you need a system.

Shane Sloan brings senior operations leadership to founder-led B2B services and technology companies, building the systems, accountability, and team alignment that turn growth into something you can actually sustain.

Kari Brown

SOUND FAMILIAR?

You've built a real business. Revenue is coming in, clients are being served, and the team is working hard. But somewhere along the way, running the business started consuming you, and the firefighting never stops.

  • You're constantly pulled into operational problems that your team should be solving
  • Sales and delivery are misaligned, promises get made that operations struggles to keep
  • Accountability is inconsistent. Some things get done, others quietly fall through
  • You have a leadership team, but meetings lack structure and decisions don't stick
  • Your systems and processes haven't kept pace with your growth
  • Profitability is harder to protect as the business gets more complex
  • You know what needs to change but you don't have the bandwidth or the blueprint to change it

"I can't focus on growing the business because I'm constantly fighting fires. There isn't enough time in the day to do it all."

- Founder, Client

That's the trap. And it's exactly what Work Heartily is built to solve.

What a fractional COO actually does for you

A business coach gives you frameworks. A consultant writes a plan. A fractional COO gets embedded in your business and leads the operational change, building the systems, metrics, and team alignment that let you stop running everything yourself.

Shane Sloan brings 20 years of leadership experience across technology and professional services, a Vanderbilt MBA, a technical degree, and a military background that makes him exceptionally good at training teams and driving change. He speaks both business and technology fluently — a combination that's genuinely rare at the fractional COO level.


Operational Clarity & Decision-Making

A plain-language picture of where your business is mature and where it's struggling backed by the right metrics and visibility so you and your leadership team can make confident decisions.

Leadership Cadence & Accountability

A structured rhythm that creates accountability without micromanagement, with embedded leadership that actually moves the work forward.

Sales, Delivery & Process Alignment

Ensuring what gets sold is what gets delivered, through systems and process improvements that reduce firefighting, increase consistency, and keep your teams working from the same playbook.

This is built for a specific kind of company

Shane works with founder-led B2B services and technology companies at a specific inflection point:

  • $5M–$50M in revenue, 25–100 employees
  • Founder-led — including companies with a CEO, multiple founders, or PE/VC involvement
  • A leadership team exists but lacks alignment, accountability, or operational structure
  • Growth is happening but operations feel reactive, inconsistent, or founder-dependent
  • MSPs ready to modernize and professionalize their delivery and internal operations
  • B2B professional services firms where sales and delivery are out of sync

Companies below 20 people, organizations without a leadership team in place, and those looking for help with a single functional area are not the right fit.

What You Can Expect


On target assessment

First 30 Days

We work through your business top to bottom, interviewing staff, observing leadership meetings, and building a plain-language picture of where you're mature and where you're struggling. You leave with a four-quarter roadmap and the foundation in place: leadership cadence, metrics, visibility, and an owner for the operational agenda.

After 60 Days

After 60-90 Days

Embedded leadership driving the roadmap forward, reducing firefighting, improving delivery consistency, and building the systems that create accountability without dependency on you. 

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After 90–180 days

The fires are fewer. The team is more aligned. Decisions get made and stick. And you finally have the bandwidth to work on the business instead of in it.

Why Not Just Hire A FULL TIME COO?

A full-time COO is a $200K+ commitment, and for most companies at this stage, that's not the right move yet. You need senior operational leadership now, but you don't need it five days a week.

What you do need is someone who can come in, accurately diagnose where the business actually is, build the roadmap for where it needs to go, and lead the change — without you having to manage them.

That's what Shane brings. He's not a consultant who hands you a deck. He's not a coach who asks you questions. He's an operator who gets embedded, builds the systems, and gets it done.


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Choose the level of leadership your business needs right now

Whether you need clarity before you commit or ongoing senior leadership embedded in your team, there's an engagement built for your stage.
$5,000
  flat

Operations Audit & Roadmap

30-day engagement · One-time project

Not sure where your operational problems actually start? The Impact Assessment gives you and your leadership team a clear, honest picture of where your business is operationally mature — and where it's holding you back. You'll finish with a prioritized four-quarter roadmap for improvement, built around your specific goals and gaps.

What you get

  •  A structured assessment process working through your business top to bottom

  • Interviews with key staff members across the organization

  • Observation of your operational leadership meetings — including L10 if applicable

  • A plain-language Impact Assessment report covering maturity, risks, and opportunities

  • A presentation of findings to your founder and leadership team

  • A four-quarter operational improvement roadmap

$7,500
 /mo

Fractional CoO

1 day per week

For companies ready to move from reactive operations to a system. One dedicated day per week of senior operations leadership embedded in your business, facilitating your leadership cadence, establishing accountability, and driving your operational roadmap forward. You finally have someone who owns the operational agenda.

What you get

  • Facilitation of your weekly leadership cadence — structured, productive, and accountable

  • Establishment of metrics and visibility so leadership can make confident decisions

  • Organizational alignment starting with the Impact Assessment findings

  • Consistent progress against your four-quarter operational roadmap

  • Sales and delivery alignment so promises made are promises kept

  • Reduction of firefighting through process and system improvements

  • Monthly leadership update: what moved, what's next, what it means for the business

$14,000
 /mo

Fractional COO

2 days per week

For companies that need deeper operational integration, where the leadership team has gaps, where multiple areas of the business need simultaneous attention, or where the pace of change requires more embedded presence. Two days per week means Shane takes functional ownership of a pillar of your business, not just the operational agenda.

Shane has led Sales, Marketing, Delivery, Product, Operations, and IT. He can step into any leadership gap your business has.

What you get

  • Everything in the 1-day engagement, with deeper integration across the business
  • Functional leadership of one pillar of the business — Sales, Delivery, Operations, IT, or other
  • Embedded presence in leadership and functional team meetings
  • Accelerated progress across multiple operational improvement areas simultaneously
  • Deeper involvement in hiring, onboarding, and team development
  • Full accountability for the functional area Shane owns — with clear scope and boundaries
  • Bi-weekly leadership updates tied to measurable business outcomes

Ready to stop fighting fires and start building a business that runs without you?

Start with a 30-minute discovery call. No pitch, no pressure. Just a clear picture of where your operations stand and what it would take to fix them.


Let's Go!

Free. 30 minutes. No obligation.