Your business grew on relationships. Now you need a system.
Kari Brown brings senior marketing leadership to founder-led and PE-backed B2B services companies, building the pipeline infrastructure that grows your business beyond the handshake.
Sound familiar?
You’ve built something real. Strong clients, solid reputation, a team that delivers. Growth has come naturally through relationships, referrals, and your own credibility in the market.
But at some point, that stops being enough.
- Marketing exists but it’s tactical, scattered, and hard to measure
- Your sales leader is doing their best, but strategy isn’t their lane
- You’ve tried agencies. They produced activity, not pipeline
- You know you need marketing leadership, but a full-time CMO feels premature
“We grow when we’re out there. We stall when we’re not.”
That’s the pain. And it’s exactly what Kari Brown is here to solve.
What a fractional CMO actually does for you
A consultant hands you a strategy deck and leaves. An agency optimizes for billable hours. A fractional CMO is accountable to revenue, embedded in your business, sitting in your leadership meetings, and measured by pipeline growth.
A Fractional CMO delivers:
- A go-to-market strategy with clear positioning, messaging, and channel mix rooted in how your buyers actually buy
- Pipeline systems, outbound content, and authority-building programs that create opportunities without the founder on every call
- Sales and marketing alignment so your team is rowing in the same direction
Built for a specific kind of company
Kari Brown works with B2B services companies at a specific inflection point:
- $2M–$50M in revenue, 10–100 employees
- Founder-led or PE-backed
- Business services: professional, technology, home, security, or industrial
- Growth has come through relationships, and leadership knows it can’t stay that way
- Marketing is owned by the CEO or sales leader, with an admin executing tactics
- Not yet ready to hire a full-time CMO at $200K+
If that’s you, you don’t need more tactics. You need a marketing leader who owns the outcome.
Why not just hire an agency?
Agencies execute. Consultants advise. A fractional CMO leads.
In a relationship-driven B2B services business, the gap isn’t execution; it’s strategy and ownership. Someone who can sit across from your PE sponsor and explain the marketing thesis. Someone who can manage your agency and hold them accountable. Someone whose success is defined by your pipeline, not their retainer.
That’s what Kari Brown brings.
“We had great people and a strong reputation but no system. Now we know exactly where our next clients are coming from.”
— Scott Couch, STS Group (Security Service and Technology Company)
Choose the level of leadership your business needs right now
Whether you need clarity before you commit or ongoing senior leadership embedded in your team, there’s an engagement built for your stage.
Everyone Begins With A Marketing Audit & Strategy Sprint
30-day engagement
$5,000 flat fee
This sprint gives you a complete picture of where your marketing stands today and a clear, prioritized roadmap for where it needs to go.
What you’ll walk away with
- A full audit of your current marketing channels, messaging, positioning, and spend
- Competitive and market landscape analysis for your specific segment
- A clear ideal client profile and buyer journey map
- Positioning and messaging recommendations written for your market
- A prioritized 6 month marketing roadmap tied to pipeline goals
- A recommended team and technology structure to execute the plan
- A 90-minute readout session with your leadership team
Embedded Fractional CMO: 1 Day Per Week
Ongoing monthly engagement · Minimum 3 months
$5,600 / month
For companies ready to move from scattered marketing to a system. One dedicated day per week of senior marketing leadership, embedded in your business, attending leadership meetings, managing execution partners, and building the infrastructure for consistent pipeline growth.
What you can expect
- Dedicated fractional CMO available one day per week plus async communication
- Monthly marketing strategy and priority-setting sessions with your leadership team
- Management of your marketing agency, vendors, and internal coordinators
- Content and thought leadership strategy for founder and company brand
- Pipeline reporting dashboard and monthly performance review
- Sales and marketing alignment: messaging, tools, and handoff process
- Hiring support if and when you’re ready to add internal marketing staff
Embedded Fractional CMO: 2 Days Per Week
Ongoing monthly engagement · Minimum 3 months
$7,600 / month
For companies serious about accelerating growth. Two dedicated days per week means deeper integration, faster execution, and more hands-on leadership across every marketing initiative. Ideal for PE-backed companies with a growth mandate, or founders ready to make marketing a real competitive advantage.
What you can expect
- Two dedicated days per week of embedded senior marketing leadership
- Full presence in leadership team meetings and relevant sales calls
- Ability to represent marketing in PE sponsor meetings and board updates
- Accelerated go-to-market execution across multiple channels simultaneously
- Proactive competitive monitoring and market positioning adjustments
- Deeper involvement in sales enablement: decks, case studies, proposals
- Outbound program development and oversight
- Ongoing team coaching and internal marketing capability building
- Pipeline reporting dashboard and bi-weekly performance reviews
- Full hiring support, including profile, interview process, and onboarding for your first marketing hire
Ready to build a pipeline that doesn’t depend on you?
Start with a 30-minute discovery call. No pitch, no pressure — just a clear picture of where your marketing is and where it needs to go.
Free. 30 minutes. No obligation.